The students will undertake a credit-earning industrial attachment (internship) in a market research focused firm or in a research department of a commercial organization for a minimum period of eight weeks. The attachment will be expected to give the intern an opportunity to put into practice the various market research principles and techniques; acquire work experience and learn new research skills; and to appreciate and understand work environment demands and expectation

General Objectives.

By the end of the Industrial attachment period, the trainee should be able to:

• Understand the constraints of working life and functional relationships within and between organizations
• Appreciate the importance of human relations and work attitudes
• Develop procedural knowledge towards work processes
• Apply theoretical concepts and school based skills to practice
• Develop work attitudes like curiosity, self-confidence, maturity and self-reliance
• Obtain knowledge of potential careers and develop new areas of interest